“Dairy Management Inc (DMI) is also teaming up via paid content with The Onion, which is a digital media company based entirely on satire. Millennials love this site, and yuck it up with headlines such as “Hundreds Of Cheap, Generic Doorstops Flood Market After Door Blocker Patent Runs Out” and “How To Successfully Sue Other Moms Who Steal Your Parenting Tricks.”
The Onion bloggers will use satire to depict the absurdity of common dairy myths, such as milk machines being left on cows 24/7. The Onion’s sister site will also create a “listicle” of “8 Pieces of Misinformation You Should Confidently Tell Everyone,” which also will include absurd dairy myths.”