“A PETA video exposé featuring investigative footage from the nongovernmental organization Repórter Brasil of several cattle ranches in Brazil that supply JBS S.A., the largest slaughter company and leather producer in the world, reveals that gentle calves are branded on the face and that their mothers and bulls are electroshocked, beaten, and later killed and skinned—all for the leather interiors offered by major car brands. The life of a cow in Brazil is short and painful, but the cruelty documented on these farms is not unique, as branding, ear-tagging, and electroshock are standard practices in the cattle industry.”